Are Your Sales Flat?

How's business?

If your pipeline is full and you're turning away clients, good for you.

You can skip this page and get on with your day.

But if sales are flat, and you're thinking things like:

• "We need more leads."
• "We need to convert the leads we have."
• "We need clients to stay longer and refer more."

... then keep reading.

Because the reason why may surprise you.

Slow sales usually aren't because of your prices or your effort.

In my experience, it's the words you're using.

That's because most marketing is written in the language of the company: features, jargon, and "best in class" noise.

But your buyers don't think or talk like that, so your marketing gets ignored.

You may have felt this already:

• Ran paid ads that failed.
• Hired an agency who didn't understand your business.
• Spent a fortune on marketing tech you never really used.

But there's a better way ...

Hi, I'm Kevin Donlin.

I've spent more than 27 years writing direct-response copy that sells, and along the way I discovered something unusual:

Your best clients describe what you do better than you can.

That's because you're inside the bottle, trying to read the label. But your buyers are outside, seeing it clearly.

So instead of guessing from inside the bottle, we go find the words your buyers already use.

We find them in your testimonials, your reviews, and your recorded sales calls.

Then we build your marketing around those words.

When we get this right, your marketing stops sounding like a pitch from a company. It sounds like a referral from a friend.

And that one change lowers sales resistance. Because in my experience, people trust other buyers more than they trust a business. That's why referrals work so well.

I call it Voice of the Buyer Marketing, and it's behind every campaign we build.

WHAT YOU GET (IN PLAIN ENGLISH)

You can sell more to the audience you already have, without spending more on ads.

Because most of the money you're chasing is hidden from view. The leads who didn't buy, the clients who bought once, and the prospects still in your pipeline. We turn that audience into new revenue, using your buyers' own words.

Here's what that looks like:

1. You finally know the real reason people buy from you.

I go deep into your testimonials, reviews, and sales call transcripts and find the reasons why people actually say yes, in their exact words. No more guessing what to put in front of a prospect. You get the words that lead to sales, straight from the people who already bought.

2. You can sell to more buyers just like your best ones.

How? You get a Voice of the Buyer Cheat Sheet that translates what your buyers say into words that sell, so you attract more people like them. It's like having the answers to your buyers' toughest questions in every sales conversation and marketing message. That's why I call it a Cheat Sheet.

3. New revenue comes in while you run your business.

You get a full campaign written for you: typically a sales letter for physical delivery, a landing page, and an email sequence. I manage any printing and mailing, by U.S. Mail or FedEx. You don't lift a finger. You just close the sales.

4. You get proven sales copy on demand, without guessing.

As part of our project, I build you a custom AI tool, trained on your buyers' own words and emotional hot buttons. After I'm gone, you and your team keep using it to write new emails, letters, and web pages anytime. It's the deliverable clients tell me they value most.

5. You stop wasting money on messages that flop.

Your project includes my exclusive Voice of the Buyer Digital Focus Group. It's a panel of 30 AI buyer personas built from your ideal client profile. Run any marketing ideas past them before you spend a dollar, so you catch the duds in private and send only the winners. It's yours to keep, for life.

From kickoff to delivery is usually 4 weeks. From there, the goal is return on investment within 90 days. Or your money back.

WHO THIS IS FOR

This works best if:

• You sell a high-trust B2B offer. Coaching, consulting, software, or a professional service, priced at 5 or 6 figures.
• Your marketing is already decent, and you know it could be better.
• You've hit a wall with LinkedIn, Meta ads, cold calls, or email.
• You've got testimonials, reviews, or recorded sales calls we can mine, and a list of past leads or inactive clients to reach.

WHO THIS IS NOT FOR

This isn't for a brand-new business with no clients and no proof.

My method runs on the voice of your buyers. If there are no buyers to listen to yet, there's nothing for me to work with. I've turned down big projects for exactly this reason, including companies whose testimonials didn't match the buyers they were chasing.

If you've got happy clients and testimonials, we've got enough to work with.

WHAT IT LOOKS LIKE

Here's how a campaign unfolds.

1. We uncover the Voice of the Buyer. I extract the words and emotional hot buttons of your best clients: what they want, what they fear, and how they describe success.

2. We build and send the campaign. I write any sales letters in your buyers' words, then we send them by mail or FedEx. The emails and any phone calls go out from your team, in the same voice.

3. Sales conversations begin. You talk with qualified prospects who arrive pre-sold. These are warm conversations, not cold calls.

PROOF

A coaching company generated $1.1M.

(They reused the same campaign a year later and produced another $479,994, for $1.1 million total.)

A software company generated $300k pipeline in 60 days.

A coaching academy sold $115,000 from a webcast.

A high-tech device company sold $534,000 in 30 days.

(His cost to acquire a customer ran about half of Meta.)

And the $100-Million Letter.

MY PROMISE

We agree on what success looks like before we start. If you don't see it within 90 days, we keep working or you get your money back. No fine print.

My reputation is the whole business. I'd rather give your money back than keep it and leave you unhappy.

WHAT IT COSTS

Most projects are a five-figure investment, and I break them into monthly installments so you can pay from the news sales we generate. Every project is built to fund itself.

This isn't a $99 set of DIY videos. It's a done-for-you system built on your buyers' own words, with a money-back promise behind it.

COMMON QUESTIONS

Is this copywriting, strategy, or a campaign?
It's all three, delivered as one done-for-you system. You get buyer insight, messaging, and execution, handled start to finish.

I sell something intangible. Will this work?
Yes. Most of my clients sell coaching, consulting, software, or professional services, where the buyer can't judge the thing until after they pay. That's exactly where buyer language does the heavy lifting, because trust is the real obstacle.

Do you generate leads for me?
I don't run your ad accounts or manage your media. What I do is write the copy and campaigns that bring leads in, so your team can run them. We start with your inactive leads and past clients, because it's the fastest, cheapest path to new sales. From there, the same buyer language powers the ads and outreach you use to reach new prospects. It's different from how others work, and more profitable.

Will a printed letter really reach my decision-maker?
Yes. Email and ads get lost in the noise, ignored or never even seen. But a FedEx envelope or personalized letter by U.S. Mail gets opened, because nobody else is sending them. For people you can't reach online, it's often the only way in.

What if it doesn't work?
We agree on the outcome up front. If you don't hit it in 90 days, we keep working or you get refunded. No fine print.

WHY IT WORKS

Real words beat marketing jargon. Your buyers' language is more persuasive than anything I can invent. It's also as unique to your business as a fingerprint, which makes you nearly impossible to copy.

Real touches beat digital noise. A letter that shows up by mail or FedEx gets opened and read. Cold email and DMs burn your reputation or languish in a crowded inbox.

Real results beat vanity metrics. I don't count clicks or views. I count qualified conversations with high-value prospects that lead to sales.

READY TO CLONE YOUR BEST CLIENTS?

Let's talk.

In just 30 minutes on Zoom, I'll share ideas to grow your business, grounded in how your buyers actually talk and behave. You'll get a video recap afterward, with clear next steps.

You can use the ideas yourself, or ask for help. You decide. It's a no-pressure, exploratory conversation about your business.

People who talk with me have described it as:

• "A second brain for my growth problem."
• "A no-risk way to see how an expert thinks."
• "A strategy session without the consulting invoice."

If it ever feels salesy, I'll donate $100 to your favorite charity.

Sound fair? If so ...