Sales are flat.

Growth is stalled.

You don’t have enough leads.

Nobody cares. Nobody engages with you.

That sucks.

But I have a way to solve that problem.

I call it Voice of The Buyer Copywriting^TM.

It’s based on a simple idea: You don’t have to write great sales messages, if you can hear them.

What do I mean?

It’s easy.

Listen to your buyers talking about their problems and your solutions.

You see, no matter how well you do what you do, you are NOT your buyers.

Your thoughts are not their thoughts.

Your words are not their words.

That means buyers speak the language of other buyers better than you do.

Which makes them better at selling your business than you are.

How do you “hear” the voice of your buyers?

• Read their comments on your social media
• Listen to them talking by phone or in person
• Analyze their testimonials and reviews about your business

And what do you do with the words your buyers are using?

Use their language in all of your marketing — web pages, slide decks, phone scripts, emails, videos, direct mail, brochures, etc.

It’s a way to trigger new sales in your business that’s predictable, profitable, and proven.

Want to see an example worth about $100 million?

My client Steve hired me to write a sales letter. He wanted to grow his chain of pet stores and knew he could do it by direct mail.

Using Voice of The Buyer Copywriting, that’s what we did.

Here’s the letter …

What’s with all those red boxes?

I added them to show you all the words of actual customers — the Voice of the Buyer. As you can see, it’s about 50% of the letter.

Where did I find those words?

I analyzed dozens of customer testimonials and results from surveys. I talked to my neighbors who owned dogs. I even eavesdropped on dog owner conversations as they shopped in a pet store near me.

My goal was to fill Steve’s letter with as much customer language as possible, so the message would resonate with customers.

Here’s some of what I wrote:

• Is my dog overweight?
• What’s the difference between all those dog foods?
• Which products are safe for flea and tick control?

Important: None of that came from my head. Those words came from buyers — it’s their voice.

Result: The letter I wrote was mailed across America for 5 years, helping grow Steve’s business from 9 to 45 stores and $102 million in sales.

He later sold his business for a tidy sum.

 

Want another example, this one B2B?

My client Mike hired me to write a sales letter. He said, “We had virtually nothing in our sales pipeline. We were really in a bind.”

Problem: His company sells a B2B software as a service (SaaS) that’s not cheap. It’s a 5- and 6-figure price tag. The sales cycle usually takes 6-12 months, involving multiple decision makers.

Solution: I reviewed dozens of client testimonials about Mike’s SaaS, then created a campaign in the voice of his buyers.

Here’s some of what I wrote:

• Hours and hours of repetitive work. Lots of entering the same information over and over in different spreadsheets and documents. There’s so much duplicated effort.
• Training workers. Especially when they forget their user names and passwords, or you have to deliver in-person training. It’s mentally draining and it takes you away from the other work you have to do.
• It’s not just how difficult our work is, but how it affects us and our families personally. It’s tough when the long work hours take us away from our loved ones at home.

Important: None of that came from my head. Those words came from buyers — it’s their voice.

When a prospect got our letter, they felt an immediate connection. Because it spoke to them in their language.

And by delivering the letter by U.S. Mail (not email), we built trust faster.

Result: We put $300,000 in Mike’s sales pipeline in 60 days. Which changed the game for his company. They’ve been busy for the past two years — and counting.

 

Want one more example, this one B2C?

My client Ryan hired me to write a sales letter. His sales guy had quit and he was in a bind. He wanted to buy more distressed real estate by phone without having to meet and sell to prospects in person.

Problem: Selling your home to a stranger is a big deal. It requires a LOT of trust, which usually takes a LOT of time — meetings, conversations, checking references, etc.

Solution: I listened to recordings of Ryan talking to prospects and clients by phone and used those words throughout my sales letter.

Here’s some of what I wrote:

• You may feel frustrated and fed-up and want to get rid of that house because of tenants who won’t pay the rent … or no tenants … or you’re facing costly repair bills.
• You can get rid of your rental property headaches with no repairs or inspection fees … no need to tell the tenants you’re selling … no real estate commissions to pay … and an incredibly fast closing.
• You can use this money to pay urgent expenses or medical bills … take a cruise or vacation with your family … ensure your retirement is worry-free — there are no restrictions.

Important: None of that came from my head. Those words came from buyers — it’s their voice.

People either said those things out loud, or were thinking them based on what they did say.

So, when a prospect got our letter, they felt an immediate connection. Because it spoke to them in their language.

And by sending that letter by U.S. Priority Mail (instead of by email), we built trust faster.

Result: We put $250,000 in his sales pipeline in 7 days, and eventually over $730,000. His ROI was staggering, allowing him to take a long vacation to Mexico and go into semi-retirement.

 

Bottom Line: When you listen to the voice of your buyers — and use their language — it can change the game for your business.

I’ve done it multiple times for clients – B2B and B2C.

That’s what’s possible with my Voice of the Buyer Copywriting method.

Now, wondering if this can work for your business?

I’d be happy to answer your questions in a Client Cloning Conversation by phone.

No cost. No obligation. No sales pitch.

If you like the ideas and decide to work with me, they won’t cost you any money.

You get an ROI or your money back.

Sound fair?

Book a Free Client Cloning Conversation – Click Here.

 

Still have questions? Find yours below …

Question: Will this work for my business and industry?

Answer: Yes, as long as you have happy clients or customers who give you testimonials and 5-star reviews.

The beauty of Voice of The Buyer Copywriting is that it’s not tied to any one industry. It’s tied to human behavior — what people think and say about what they want.

It works because it uses real words from real buyers to cut through the noise. Whether you sell services or products — your buyers are already telling you what matters to them.

When you use their words in your marketing, you stand out, bypass skepticism, and make selling easier.

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Question: What do I need to get real buyer feedback?

Answer: You need one or both of these:

1. Online reviews and testimonials. If people are talking about you on review sites, social media, blog comments, that’s where to start collecting testimonials.

2. Direct conversations. A quick phone call, Zoom or even casual conversation can uncover insights you’d never get from a form or focus group. You want natural, spoken language — nothing stilted or formal.

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Question: Will this integrate with my current marketing processes, without requiring a complete overhaul?

Answer: Yes. You’re not tearing your marketing down, you’re improving what you already do.

Whether you run digital ads, send emails, or rely on direct mail, this approach plugs right in. The only change? You’ll be using words that actually resonate with your buyers, which means higher response rates and more sales, without scrapping your existing efforts.

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Question: What’s the bottom line?

Answer: Voice of The Buyer Copywriting takes the mystery out of what to write.

Instead of relying on AI or a freelancer to find the right words, your clients and customers will give you the right words.

Your messaging will persuade buyers because it’s built on the emotions your buyers feel — in the words they use. Whether you’re in a niche market, have a skeptical audience, or need better results from your existing marketing, this method helps you connect, engage, and sell.

Without complicated funnels, gimmicks, or guesswork.

Still have questions? Want to talk things over?

Book a Free Client Cloning Conversation – Click Here.

Not ready to talk? Grab a Free Voice of The Buyer Cheat Sheet here.