Are people ignoring your emails?

Your content doesn’t get as many comments or likes as before?

Sales are taking too long to happen?

You’re not alone.

What’s causing it?

Well, it’s probably not because you’re lazy or your online marketing is awful.

The real problem is … attention.

It’s getting harder and more expensive every day to get noticed online.

The numbers are stacked against you.

You and your prospects are exposed to 6,000 to 10,000 marketing messages a day online, according to 2023 data from Lunio.

Let’s be conservative, and say your content is one of 6,000 that prospects will see online today.

One in 6,000.

That’s like you and 5,999 other penguins all trying to catch a handful of fish.

I don’t like those odds, do you?

The fact that you found this post is a small miracle.

Which is why I never, EVER depend on online marketing alone to reach my audience.

Nor should you.

Instead, play a different game.

Go offline, with tangible marketing, where there’s LESS competition for attention.

For instance, direct mail.

When was the last time you had 6,000 letters in your mailbox?

Never.

You might get 3-5 a day right now.

And when you take out the letters that are clearly bills or advertisements …

… you might get 2-3 personalized letters a week.

Now, think.

What if your tangible marketing message arrives in a hand-addressed envelope, with a live stamp and no advertising copy on the outside?

It’s probably the ONLY such envelope your prospects will find in their mailbox.

Will it get attention? And get opened?

I think so.

In any case, the odds are better than 6,000 to one, aren’t they?

But let’s get specific.

Let’s talk about my client, David.

He mailed one of my sales letters to decision makers at 14 organizations.

The envelope was hand-addressed, with a live stamp, and no advertising copy on the outside.

Three of those 14 prospects read the letter — and scheduled a consultation.

That’s a response rate of … 21%.

(For perspective, a very good response rate in direct mail is 1-2%.)

But it gets better.

Here’s potential revenue for those 3 prospects, according to David:

• Prospect A: $47,500
• Prospect B: $72,656
• Prospect C: $20,000

That’s $140,156 in David’s pipeline for sales of his B2B product.

From less than $100 spent on printing and postage.

That means my client is on track to earn over $1,401 for every $1 put in.

Yes, of course, the sales still have to close … don’t count your chickens … I get it.

But.

Still.

If you’re frustrated trying get leads and sales online, where it’s a STRUGGLE to get attention …

… consider tangible marketing, where it’s still EASY to get attention.

Bottom line: Go offline.

Get real, with tangible marketing.

When you do, you can enjoy real profits in your business.

Curious about how this might work for you?

I’d be happy to answer your questions and explore what’s possible in a Client Cloning Conversation by phone.

Don’t worry, there’s no sales pitch or pressure.

Please. I don’t need to sell anyone.

You either recognize the value of this idea or you don’t. Plus, if you feel any sales pressure on our call, I’ll donate $100 to your favorite charity.

Book a Client Cloning Conversation here.

Not ready to talk? Grab a Free Voice of The Buyer Cheat Sheet here.