Kaizen Marketing: $2.1-Million Windfall Example

Want a shortcut to success in your business?

Try kaizen marketing.

You know what marketing means.

The word kaizen combines two Japanese characters that mean “change” and “good.”

(FYI, I lived in Tokyo for nearly 3 years and never heard the word kaizen in conversation. We talked more about beer and baseball :-)

kaizen marketing

Anyway, let’s use this definition for kaizen marketing: Small, daily improvements to growing your business.

It’s a simple concept that produced a nice windfall for me a few years back.

Here’s the story …

In a nutshell, I spent 60 minutes a day trying to add $10 net profit to my business. That’s right, just $10 a day. Day in, day out, like clockwork.

At first, the gains were … small. A few bucks here, $20 there.

After about 3 months, however, I found a sweet spot of lead-generation promotions and Google Ads that eventually produced … $2.1 million in revenue. From about 5-20 hours of work a week.

Now here’s the funny part. Had I spent my time looking for a single $2.1-million jackpot, instead of lots of tiny revenue streams … I would probably still be looking. And no closer to success.

But, by searching for small, daily gains, I discovered a huge breakthrough.

What was that breakthrough?

I wasn’t trying to “10X” my business. I know that concept is all the rage … and I’ve seen it work for others … but it never worked for me. At least, the 10X concept never worked when I sought 10X growth directly.

Instead, my breakthrough happened because my goal of adding $10 a day in revenue seemed absurdly achievable.

My brain bought into the idea immediately (“$10 a day? That’s easy!”) … which motivated me to take action … and I did.

Again and again, until the results added up to way more than 10X growth.

So, what small improvements can you make to your marketing every day?

Here are some quick kaizen marketing ideas for you:

  • add $10 in revenue to your business (or a similarly trivial amount)
  • add one email to an autoresponder campaign (I’ve landed clients who read my emails for 5 years before buying)
  • write one short blog post (which add up to articles, which add up to books)
  • call one client to ask how they’re doing — and how you can help (small conversations lead to big sales)
  • write and mail one thank-you note to a client, prospect, vendor, or referral partner (tangible marketing can bypass online competition)
  • email one article to one prospect, with a note (or a video greeting!) that says: “Saw this and thought of you”

Those aren’t big ideas, are they?

That’s the point. They’re small.

But done every day, they can produce big gains for your business. In my case, way more than 10X.

However, note well. There’s no getting around the two essential parts of kaizen marketing:

1. small improvements
2. every day

If you can’t commit to that simple process for marketing improvement, your butt may never get in gear and you’ll just keep doing what you’ve been doing.

Are you okay with that?

One more thing.

If you want more clients like your best clients, grab a Free Client Cloning Kit here.

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