The Retention Marketing Secret?

What’s the secret to retaining clients so they buy and refer for years? Two words: Surprise and Delight. To illustrate, let me tell you the story of The $10,000 Rice Krispies Treat. You see, a while back, I stayed at the Westin Downtown hotel, in Austin, TX. My client, Bill, was hosting a big meeting for some of his clients. … Read More