Real Emotional Marketing in a Digital World

Want more new clients? If so, here’s a framework I’m using to help my own clients grow their sales. And it works even against deep-pocketed competitors armed with ChatGPT and other AI. But first, some history. This framework is based on an idea developed back in 1980 by the ad agency Foote Cone Belding. Their idea is called … The … Read More

What is Client Cloning?

“I have no idea why everyone’s interested in new clients.” So said Bill Bain, founder of Bain & Company, as quoted by author and former Bain partner, Richard Koch. “We don’t need new clients. We should have built-in growth from existing clients if we’re doing our job correctly,” said Bain. In an interview with Tim Ferriss, Koch went on to … Read More