If someone offered you an investment, where you put in $100 and get back $120,156 … … would you take it? That’s what’s possible for your business with B2B direct mail. Because it’s possible for a client of mine who sells B2B. Let’s call him D.A. He mailed 34 of my sales letters to decision makers at 14 organizations. Two … Read More
What is Client Cloning?
“I have no idea why everyone’s interested in new clients.” So said Bill Bain, founder of Bain & Company, as quoted by author and former Bain partner, Richard Koch. “We don’t need new clients. We should have built-in growth from existing clients if we’re doing our job correctly,” said Bain. In an interview with Tim Ferriss, Koch went on to … Read More
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