Real Emotional Marketing in a Digital World

Want more new clients? If so, here’s a framework I’m using to help my own clients grow their sales. And it works even against deep-pocketed competitors armed with ChatGPT and other AI. But first, some history. This framework is based on an idea developed back in 1980 by the ad agency Foote Cone Belding. Their idea is called … The … Read More

Tangible Marketing: Get Real With Direct Mail

Are prospects ignoring your marketing online? Are sales are taking way too long to happen? You’re not alone. What’s causing it? Well, it’s probably not because you’re lazy or your online marketing is awful. The real problem is … attention. It’s getting harder and more expensive every day to get noticed online. The numbers are stacked against you. You and … Read More

How to Make Marketing a Habit

January is a great time to start a good habit or stop a bad one. Unfortunately, most of us quit forming good habits after only a few days. Drink less coffee? Ha. Go to the gym every morning? Ha ha. Eat more kale? HAHAHA. Anyway. Good habits can be hard to form. Which is why I’m always looking for ways … Read More

B2B Direct Marketing Tips: Simple and Proven

Do you own a great business? Want more new clients, especially with B2B direct marketing? Whether you sell a product or service, try these tips …   1) Make Marketing Job #1 This is a simple mindset that can lead to major breakthroughs. But you may ask, Why is marketing job #1 and not sales? Because marketing, done right, makes … Read More

The Retention Marketing Secret?

What’s the secret to retaining clients so they buy and refer for years? Two words: Surprise and Delight. To illustrate, let me tell you the story of The $10,000 Rice Krispies Treat. You see, a while back, I stayed at the Westin Downtown hotel, in Austin, TX. My client, Bill, was hosting a big meeting for some of his clients. … Read More

B2B Direct Mail: The World’s Best Investment?

If someone offered you an investment, where you put in $100 and get back $120,156 … … would you take it? That’s what’s possible for your business with B2B direct mail. Because it’s possible for a client of mine who sells B2B. Let’s call him D.A. He mailed 34 of my sales letters to decision makers at 14 organizations. Two … Read More

What is Client Cloning?

“I have no idea why everyone’s interested in new clients.” So said Bill Bain, founder of Bain & Company, as quoted by author and former Bain partner, Richard Koch. “We don’t need new clients. We should have built-in growth from existing clients if we’re doing our job correctly,” said Bain. In an interview with Tim Ferriss, Koch went on to … Read More